Jody Watkins
Since 2010, I have been working as Brand Director and Creative Director for some of LA’s most interesting brands, from startups to publicly traded corporations. As someone who balances the left-brain analytical and right-brain creative sides, I holistically combine brand development and creative strategy to develop successful identities, projects, and campaigns. I enjoy leading by example and cultivating creative teams - a rising tide lifts all boats.
I’ve worked on luxury lifestyle brand partnerships such as Erewhon, Jenni Kayne, Waldorf Astoria, Nick Fouquet, Fred Segal, The Jonathan Club, House of Spoils, and Aero Private Jets. From photography to strategy, I’m in my zone when contributing to all aspects of a project.
On the weekends you can find me at a local coffee shop, cruising the coast in my ‘65 Mustang, or jet-setting with loved ones. I also manage Sunday Driver, a third-generation family vintage car collection and concierge service.
Read more about me in this interview or connect with me here.
My Specialties
Creative Direction
Brand Marketing
Team Leadership
Collaborations and Partnerships
Ad Astra ✨
photo of my neighborhood by vince perraud
Select Clients
Process
Connection and Team Building
As a creative leader, I excel in cultivating high-performing teams by fostering a culture of innovation, collaboration, and continuous learning. I lead by example, setting high standards for creativity and execution while providing mentorship that empowers team members to reach their full potential. My hands-on approach ensures that every project reflects the collective talent and vision of the team, driving both individual and organizational success.
Meaningful Design
I am dedicated to developing meaningful design that not only captivates but also resonates deeply with target audiences. By understanding the core values and emotions that drive consumer behavior, I create designs that are both visually compelling and strategically aligned with brand messaging. My work consistently performs across 360 campaigns, seamlessly integrating across all channels to ensure a cohesive and impactful brand presence that drives engagement and delivers measurable results.
Creative Direction
My expertise in creative production and art direction shines through in my ability to lead on set, ensuring every detail aligns with the creative vision while inspiring others to perform at their best. I excel at managing high-stakes projects, guiding teams with a steady hand, and fostering an environment where creativity thrives. By maintaining a strong network of top-tier talent, I consistently deliver exceptional results, leveraging the skills of the best in the industry to bring each project to life with precision and excellence.
