Jody Watkins
Jody Watkins is a brand and creative leader based in Los Angeles with over 15 years of experience building brands people don't just recognize, but remember.
Her career has taken her across fashion, luxury, beauty, travel, hospitality, technology, and consumer goods, partnering with everyone from early-stage startups, established national brands, and 100-year old legacy brands. Whether leading a rebrand, launching a new venture, or scaling an in-house creative organization, Jody brings together strategy, storytelling, design, and marketing to build brands with lasting cultural and commercial impact.
She currently serves as Head of Brand at Kinn Studio, where she leads brand strategy, creative direction, campaigns, editorial, social, partnerships, PR, and the evolution of one of today's fastest-growing fine jewelry brands. Previously, she built and led brand organizations at Aero Private Jets, Revance Aesthetics, The Social Life, and has partnered with brands including Apple, Netflix, Lucchese, Palantir, Free People, RH, Farfetch, Adanola, and dozens of others through her independent practice.
Known for combining sharp business instincts with a highly developed creative point of view, Jody believes the strongest brands are built with equal parts taste, clarity, and consistency. She is as comfortable defining long-term brand strategy in the boardroom as she is reviewing typography on set or obsessing over the final details of a campaign.
Outside of work, she is endlessly inspired by travel, architecture, hospitality, and automotive culture. She has explored more than 40 countries, is often found working from neighborhood coffee shops, and spends weekends behind the wheel of her 1965 Mustang along the California coast. She is also the co-owner of Sunday Driver, her family's third-generation vintage car collection and concierge business, where craftsmanship, heritage, and storytelling continue to shape the way she thinks about brands.
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