The Motoring Club
About
The Motoring Club is a social membership, car club, and retail coffee shop based in Los Angeles. Founded in 2019, Michael Rapetti has built a staple hub in the Southern California car community with new cities opening soon. The brand partners with like-minded parallel brands such as Lucid, Aether, Pioneertown, House of Spoils, Race Service, Rivian, Porsche, Beverly HIlls Car Club, and major manufacturing companies as well as luxury brands.
Services
Creative Director, Brand Marketing, Editorial Director for The Motoring Journal
Results
With a new brand expression, updated email flows, added merch products, and top-tier editorial publication, The Club saw a 145% you growth in membership and community engagement. The Clubhouse bought a bigger home base, one that included more storage for garage subscriptions and added a brand new public-facing cafe, Motoring Coffee. In 2025, the club plans to open a secondary location in San Francisco.
The Team
Creative Director: Jody Watkins
Editor in Cheif: Andrew Maness
Magazine Tech: Max Vandenberg
Founder: Michael Rapetti
Editorial Contributing Creators: Riley Harper, Pia Baroncini & Ghiaia Cashmere, Sinhue Xavier, John Ryan, and more.
